Allentown, PA–A little more than a year ago, Mack Trucks commenced a drive into a market where its widely-known brand had not made much of an impact: over the road trucking.
At an April 2025 gala attended by a crowd numbered in the hundreds, shortly after an event with the trucking press, Mack returned to its Brooklyn roots to reveal the Pioneer, its new entry designed to snag more market share in the OTR segment. (Mack was founded in Brooklyn by the Mack Brothers in the early 20th century).
Fourteen months later, Mack last week brought a group of trucking journalists to its research center here, near its key North American production plant, to talk about how the growth strategy is progressing, including a discussion about some changes in its product offerings…