The Baked Bear, the build-your-own ice cream sandwich chain known for warm cookies and pressed ice cream creations, is officially eyeing Hoboken. The Mile Square has landed on the brand’s expansion map, and local reporting points to a storefront on downtown Washington Street. An opening date has not yet been announced.
Where It Will Be
According to Hoboken Girl, the shop is slated for 730 Washington Street in the former aXd boutique space. Alba’s site lists 716 Washington Street as its downtown address, which aligns with that reporting; see alba Boutique. A commercial listing for the 730 Washington Street property also appeared online earlier this year, per LoopNet.
About The Baked Bear And Its New Jersey Footprint
Per The Baked Bear, founders Rob Robbins and Shane Stanger launched the brand in 2012 and opened their first shop in Pacific Beach, California, in May 2013. The chain centers its menu on customizable cookie-and-ice-cream sandwiches and often warms and presses the sandwich before serving. The company’s locations page lists Asbury Park, Long Branch, New Brunswick, and Westfield as current New Jersey shops and shows Hoboken and Princeton as “coming soon.”…