NEW ORLEANS–(BUSINESS WIRE)–Jun 30, 2026–
Coca-Cola® today announced its entertainment lineup and cultural programming for the 2026 ESSENCE Festival of Culture ®, taking place July 3-5, 2026, in New Orleans. Celebrating its 31 st consecutive year as a festival partner, Coca-Cola will feature performances from rising R&B star, Destin Conrad, chart-topping performer, Coi Leray, and Grammy-nominated R&B artist, Mario, alongside community activations, HBCU programming and immersive experiences from Coca-Cola®, Simply® and smartwater®.
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