American General Media has flipped its Bakersfield translator to a new Rhythmic Throwback format. The new station, 101.1 The Bounce, launched on K266CG/KISV-HD2, positioning itself as “Your Throwback Party Station.”
What We Know: The flip ends a brief run for Sports radio on the signal. The Sports format had migrated from 1230 AM to KISV-HD2 just this past April, feeding the translator. It posted a modest 0.2 share in the May 2026 Nielsen Audio ratings. Clearly, the format failed to gain traction in the market.
What’s at Stake: The Bounce now enters a crowded lane in Bakersfield. Shemogul Media’s Precious 95.7 (KVPM) already serves a similarly formatted Rhythmic Throwback audience. Additionally, Frequency Broadcasting’s Groove 99.3 (KKBB) operates as a Rhythmic AC, occupying nearby sonic territory. American General Media must carve out a distinct identity to survive the competition…