WVIC (“The New” 95FM) was once one of top radio stations in the entire United States. It got write-ups in all the important radio and entertainment magazines like Billboard, and statewide newspapers including the Detroit News and Free Press.
Syndicated radio hosts like Casey Kasem and Rick Dees mentioned WVIC in their nationwide weekend programs. With audience numbers far above all other local radio stations combined, nobody else came close to knocking ‘em down.
WVIC debuted in 1963 as an FM station, and later added an AM station in January 1965, playing a soft-rock format.
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In the 1970s, WVIC switched to a Top 40 format and soon became the favorite station for the students on the Michigan State University campus. The FM side also played the Top 40 tunes, and in 1981 the AM station changed call letters to WVGO and began playing the “Music of Your Life” format, mostly Big Band and vocalists from the 1940s-1950s. This left the FM to supply the rock…