Arizona State University is betting that the next generation of entrepreneurs won’t necessarily launch startups. They’ll launch personal brands and, if done right, they can make bank.
Now, young adults have the chance to learn exactly how to do it.
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The university has introduced a new Bachelor of Arts in Content Creation through its Walter Cronkite School of Journalism and Mass Communication, giving students the opportunity to earn a four-year degree focused on becoming professional content creators, digital storytellers and influencers.
The program, approved by the university senate earlier this year, arrives as the creator economy continues to expand into a multibillion-dollar industry, with more than 200 million Americans earning income through platforms like TikTok, YouTube, Instagram and podcasts. In fact, the global creator economy is currently valued at over $250 billion, driven by surging ad spend, advanced creator tools and the ever-evolving artificial intelligence space…