Friends since grade school, Erin Olsen and Erica Howard are trying to bring plant enthusiasts together to learn, grow and enjoy plant care. More than building a business, they aim to build a community.
“It’s more of a vibe than just a retail shop,” Olsen said.
The pair created Collective Plant Co. in March 2025 and sold houseplants from a truck and at local markets until May 8, when they opened a brick-and-mortar at 115 N. Wisconsin St. in De Pere…