Breakfast Company Plans Texas Debut

San Diego-based hospitality group is bringing its American breakfast and brunch concept to Texas for the first time. According to a company announcement, Rise & Shine Hospitality Group plans to open Greenville Breakfast Company in the Dallas area later this year, marking the first Texas location for the brand.

The Breakfast Company is famous for its inventive sweet and savory fusion dishes like Florida French toast and fried rice Benedict.

“We’re incredibly excited about what’s ahead […] It’s an exciting new chapter for our team, our guests, and our company,” said Johan Engman, founder of Rise & Shine Hospitality Group, in a press release shared with What Now Dallas.

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