Local lawyering legend Frank Azar has a history of strong-arming other legal firms over trademark infringement, but a small team is trying to strike back against the empire … largely from the grave.
Denver and Salt Lake City-based law firm Great West Injury Law filed a complaint on Aug. 6 for declaratory judgment against Azar’s firm, Franklin D. Azar & Associates, commonly known as “The Strong Arm.” According to the filing in Colorado federal court, it’s an effort to stop Azar from suing Great West over trademark infringement allegedly caused by advertising company Agree Media back in 2024.
“Azar has several times threatened to sue Great West, and its owners, if Great West did not pay millions of dollars for Agree Media’s advertising on its behalf,” the law firm wrote in the complaint, calling the demand for millions of dollars “outrageous.”…