Aug 14, 2026 | 9:33 am
The long-awaited first Austin location of Shug’s Bagels fully opened this week at 1206 Parkway in Clarksville, near North Lamar Boulevard.
The Dallas-born bagel shop held a limited soft opening earlier in August, but is now serving its full menu from 6:30 am to 3 pm daily. Shug’s occupies the original home of Austin Java, the funky, homegrown neighborhood restaurant and coffeehouse that held down the corner of Lamar and Parkway for 22 years.
Shug’s specializes in kettle-boiled bagels, meaning the shaped dough is plunged into boiling water for 15 seconds before heading into the oven. The brief boil helps produce the crisp exterior and soft, chewy interior associated with traditional New York bagels. Customers can watch the process through the restaurant’s open kitchen, where employees lift steaming batches from a large kettle…