A new takeout-only pizza shop has set up in a small storefront off Rushing Road in Northeast El Paso, dishing out pies alongside a folded, handheld menu item the owners call a pizzarola. Heavenly Pizza Company opened its doors on August 11 in the Milagro Hills neighborhood, joining a wave of independent pizzerias staking a claim in El Paso’s residential corridors.
The shop operates out of a compact 780-square-foot commercial unit at 5254 Rushing Road, keeping hours from 11 a.m. to 8 p.m. Tuesday through Saturday, according to the restaurant’s Facebook page. A video published by the El Paso Times shows a pizza being assembled from raw dough to a finished pie fresh out of the oven at the new spot. Before the opening, Heavenly Pizza Company teased its menu on social media, previewing pizzarolas — a turnover-style pizza pocket that folds traditional toppings into a sealed dough enclosure — along with a lineup of custom sauces.
A Small Footprint With a Big Local Market
Property records show the Rushing Road unit sits on a 0.03-acre commercial parcel that was listed for lease in late 2023 at $1,000 per month, or roughly $1.28 per square foot, according to Realty.com. The address has cycled through more than one quick-service concept; the storefront previously housed 24/7 Health Hut, a juice bar and meal-prep business once registered in the Buy El Paso business directory. That small-footprint history fits Heavenly Pizza Company’s takeout-only setup, which trims the square footage and staffing that a full-service dining room would require.
The location puts the pizzeria within reach of a sizable customer base. ZIP code 79924, which covers this stretch of Northeast El Paso, is home to more than 60,000 residents with a median household income of $56,976, per Census Reporter figures, and the area’s customer pool is shaped in part by military families connected to nearby Fort Bliss alongside longtime residential neighborhoods.
Part of a Broader Pizza Boom
Heavenly Pizza Company’s arrival lands amid a broader run of pizzeria growth across the city. Local chain The Pizza Joint opened its fourth regional location in Eastlake in February, as reported by 93.1 KISS FM, following an earlier expansion into Far East El Paso that Hoodline covered in its January coverage of Eastlake’s dining scene. The independent pizza scene in El Paso stretches back further too, with shops like Sun City Slice carving out a niche among budget-friendly local favorites over the years…