Will Sutton: It’s put up or shut up time as Essence Fest’s deal with New Orleans nears end

Kicking off the Essence Festival of Culture on July 2 at the Ernest N. Morial Convention Center, Sundial Media Group CEO Kirk McDonald and New Orleans Mayor Helena Moreno beamed as television cameras, content creators and influencers recorded the moment.

“For more than 30 years, Essence and the city of New Orleans have chosen one another very intentionally,” said McDonald, who oversees Sundial, events, forums and festivals, including Essence.

“I can tell you unequivocally that the city of New Orleans is prepared and we are ready for Essence Fest 2026,” Moreno said…

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