This article originally appeared in the Cornell Chronicle on Aug. 24.
Kienan Gridley, owner of Gridley’s Cold Spring Beef in Fayetteville, New York, hears it all the time: People in his area, some of whom live right up the road, have never heard of his beef farm.
“We’re a smaller farm, and we don’t have a big advertising presence,” Gridley said. “And time is so limited. We’re fixing fences, building barns, taking care of cows, harvesting crops and trying to sell products.”…