Wisconsin and Marquette to square off in “Feeding the Rivalry” hunger initiative

MADISON, Wis. (WMTV) – Starting on Thursday, the rivalry between the University of Wisconsin and Marquette University will extend beyond the court.

“Feeding the Rivalry” is a statewide initiative by Piggly Wiggly to use the pride of the two fan bases and channel it into a competition to help feed Wisconsin families and individuals facing hunger.

The campaign invites shoppers to vote for their team by donating at checkout or online with all proceeds benefiting Hunger Task Force and other store-selected local non-profit organizations…

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