Deals and Dutch ovens: Inside Le Creuset’s viral factory-to-table sale in Milwaukee

Just after 8:00 a.m. on Oct. 1, nearly 1,000 people lined up on rain-soaked sidewalks outside the Baird Center in downtown Milwaukee.

Some toted foldable carts that would be stuffed with hundreds of pounds of cast iron cookware by the end of the day — if all went according to plan.

For Dustan and Christine Daniel, the excitement actually began the day before, when they left their home in Cadillac, MI. The drive took them more than six hours…

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