Look and feel better by ‘Whimsy Maxxing’ with this St. Louis fashion influencer

ST. LOUIS — What if getting dressed could change your mood? That’s the idea behind “dopamine dressing,” and it’s a philosophy St. Louis content creator Dee Crawford embraces through her growing social media brand, Do Me a Favor STL.

Crawford has built a following of more than 100,000 people by sharing thrift finds, colorful outfits, styling tips and everyday life in St. Louis.

“Dopamine dressing” is the idea that clothing should make you feel good, whether that’s through bold colors, unique patterns or simply wearing something that brings you joy. She adds that the phrase has morphed into the influencer-inspired trend, “Whimsy Maxxing.”…

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