A vibrant new outdoor hangout is quickly gaining popularity in downtown San Jose. Following the model of its popular counterpart in San Francisco, Spark Social has opened its doors in the South Bay, offering food trucks, music, TVs and mini golf just blocks away from the SAP Center.
The launch arrives as city officials continue working to draw more people downtown. San Jose Mayor Matt Mahan noted that while daytime crowds have not fully returned to pre-pandemic levels, activity on nights and weekends has surged past previous baselines.
City officials have noticed that sports are a major catalyst for bringing crowds downtown, highlighting recent large-scale World Cup watch parties and a packed crowd for a 49ers watch party at Spark Social…