With new ads, progressive super PAC looks to deploy Mamdani voters for Hochul

As progressives wade into the gubernatorial super PAC game, a new independent expenditure committee known as Left Hook released a series of ads Friday blasting Republican gubernatorial candidate Bruce Blakeman’s immigration policies – and imploring the left-wing coalitions that helped elect New York City Mayor Zohran Mamdani to turn out for the moderate Gov. Kathy Hochul.

The ads are set to run on Meta platforms and streaming services through Election Day. Make the Road Action, the 501(c)(4) political arm of Make the Road New York, has so far raised $500,000 for the endeavour, most of which has gone toward this first ad buy, according to Bagga, though he would not say how much the ads cost in total. Make the Road Action gave $325,000 of that Tuesday according to campaign finance records.

The super PAC tapped Melted Solids to produce them, the company behind many of Mamdani’s hugely successful campaign ads during his run for mayor. One of the new ads features unscripted, man-on-the-street style interviews with voters. “I’m voting for Kathy Hochul because we need her on Zohran’s side,” said one person in the ad. “Let’s see what our mayor and the governor can do together,” said another…

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