The Brief
- Google has released data on the most searched for Halloween costumes of the year.
- Disney characters dominated the top costume searches in the Philadelphia region.
- Across the country, some of the top-trending costume searches were characters from popular movies released this year, like Buddy the Unicorn, Nikki from Obsession and Agamemnon from The Odyssey.
PHILADELPHIA – Google has released its data on the most searched for Halloween costumes of the year, and while many of the “traditional” costumes were underrepresented, there probably won’t be too many surprises for anyone.
The trendiest Halloween costumes
What we know:
The data was released as part of “Google Frightgeist” which took a look at searches related to Halloween costumes over the last year (from September 2025 to September 2026).
Here’s a breakdown of the most-searched for costumes by region across the U.S. In Philadelphia, Marvel’s Wolverine took the top spot.
Top Halloween costumes by region
By the numbers:…