For more than 75 years, Bernard’s “Store for Men” has been part of life’s big moments in Jasper. Generations of customers have walked through its doors looking for suits for weddings, tuxedos for proms, clothes for graduations, and something to wear for a first job interview. Many have returned over the years, bringing their sons and grandsons with them.
Today, that tradition continues under owner George “Rusty” Richardson, who has spent more than five decades at the downtown Jasper store. In recognition of his work and the business he has helped sustain, the Alabama Retail Association named Richardson its 2026 Gold Retailer of the Year at its annual awards…