Survey warns Latino voter outreach could fall short

Attendees at a roundtable on the importance of the Latino vote hosted by Make the Road Nevada in August. Speakers at the forum included Julian Castro, former Secretary of Housing and Urban Development, and Nevada Secretary of State Cisco Aguilar. (Photo: Mike Willoughby for Make the Road Nevada)

More than half of Nevada registered Latino voters surveyed in a recent poll said they had not been contacted by any political party or campaign as of the end of August, according to a new report from UnidosUS.

UnidosUS released results Thursday from its 2024 Pre-Election Poll of the Hispanic Electorate, which surveyed 3,000 swing state voters, including 300 voters in Nevada , from Aug. 5-23 on key issues and races.

The group said one “extremely concerning” aspect of the results showed 53% of Latino voters polled in Nevada said they still hadn’t been contacted by a campaign or political party.

That was comparable to the poll’s results for all states. When asked “Has anyone from a political party, campaign or any other organization contacted you and asked you to register and/or vote in this election, whether by text, mail, email, or in-person?”, 55% of all Latino voters surveyed said no.

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