MTSU Surveys: Tennessee Consumers Cautious, While Business Leaders at ‘All-time High’ in Positive View

As spring is in full swing, Tennessee’s economy is showing positive, but still mixed, signs of improvement, according to two of the latest quarterly surveys by the Consumer Research Institute at Middle Tennessee State University.

Housed within MTSU’s Jones College of Business, the Consumer Research Institute recently issued results from its latest Tennessee Consumer Outlook Index survey, which revealed that positive consumer sentiment rose 21% statewide, “suggesting a modest rebound after sustained pessimism,” noted survey author Michael Peasley, institute director and assistant professor of marketing.

Yet Tennessee business leaders who responded to the latest Tennessee Business Barometer online survey revealed that positive sentiment continues to strengthen, reaching an all-time high of 55%, while negative sentiment remains low at just 11%…

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