Sorry Not Sorry Creamery, the popular ice cream brand from Las Vegas, opened this month in Long Beach, bringing its decadent flavors to Belmont Shore.
It’s been quickly expanding. This is their sixth location in four years and their second in Southern California. They decided on Long Beach after seeing how successful their store in Cerritos was.
“I just think the community in Southern California really resonates with the brand,” co-owner Drew Belcher said.
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Sorry Not Sorry is trying to be timeless. When Belcher and his business partners started talking about opening something together, they knew they wanted it to last, not just a trend that would fade over time. They landed on ice cream because of its long history as a beloved treat…