For the 2,300 some industry professionals who attended Nacha’s Smarter Faster Payments conference this week, there was some fun intermingled with the riveting content.
On the exhibit hall floor, packed with about 100 booths, the competition to attract attention was intense. Swag, games and entertainment all played a role in the friendly jousting. It was a “very creative” bunch this year, said Dan Roth, a spokesperson for Nacha who provided the conference statistics.
At the Visa station, there was an industrial grade sewing machine stitching requested initials onto blue baseball caps matching the color of the card network’s logo. Another exhibitor offered backpacks emblazoned with logos like the “Fraud Fighter” and “I [heart] AML.”
More mundane freebies included spongy dolls, stylin’ water bottles and Teddy bears for the taking, to be delivered to family members not lucky enough to spend a few days in sunny downtown San Diego…