Move aside, BuzzBallz — there’s a new rotund cocktail brand jostling in on convenience store shelves nationwide.
On Monday, The Boston Beer Company unveiled LYTT Electric Coolers, a lineup of single-serve drinks sold in vessels shaped like an upside-down lightbulb (the design is patent pending, according to the brand). The cocktails double down on their theme with glow-in-the-dark lettering and an electrifyingly high 15% ABV per drink, well above the 5%-6% ABV average for malt-based beverages.
The cocktails are slated to roll out later this month in Strawberry Rita, Blue Raspberry, Peach Mango, Tropical Punch, Grape and Long Island Iced Tea varieties. The brand will initially be exclusive to Florida, Illinois, Ohio, Texas and Washington, though Boston Beer says it already has plans to expand LYTT into other markets by year’s end…