Additional Coverage:
As the anticipated launch of Barron Trump’s beverage company draws near, the team behind Sollos Yerba Mate is building excitement by announcing a special giveaway.
Barron Trump, the youngest son of President Donald Trump and First Lady Melania Trump, is named as one of five partners in Sollos Yerba Mate Inc., according to business registrations filed earlier this year in Florida and Delaware.
Yerba mate, a traditional South American herbal tea known for its earthy flavor and natural caffeine content, has gained popularity as a trendy alternative to coffee in the U.S. Over recent weeks, Sollos has been teasing its debut scheduled for May 2026, highlighting the drink’s organic ingredients and its collaboration with professional surfer Kepa Mendia, son of surfer Peter Mendia.
Sollos Merchandise Giveaway
On May 11, Sollos took to social media to celebrate the upcoming launch by announcing a giveaway. The post featured “SOLLOS Bajas,” a sweatshirt made from French terry fabric, described as ideal for long days spent on the water.
The sweatshirt sports the Sollos logo-a vibrant orange-and-yellow sun graphic paired with the company name-on its sleeve. Among those modeling the apparel was professional surfer Zoe Benedetto, tagged in the post.
When asked about the timing of the giveaway drawing, the company replied it would take place “tomorrow night.” The post also saw playful engagement from company director Stephen Hall, who joked about wanting the hoodie, only to be reminded he already owns one.
Barron Trump’s Role in Sollos
Barron Trump serves as a director at Sollos alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez. Bernstein holds the chairman position, with Hall as vice president.
Notably, Bernstein, Hall, and Barron all attended Oxbridge Academy in West Palm Beach, Florida, during the same period. According to SEC filings, the company has secured $1 million in funding from private investors.
Operating from a 4,500-square-foot facility in Palm Beach, Florida-near the president’s Mar-a-Lago estate-Sollos emphasizes its South Florida roots.
Though Barron is known for his privacy and has made only a couple of public appearances since his father’s second term began-including a recent appearance at the State of the Union-he has not spoken publicly about his involvement with the company. Sources told People magazine that last summer, Barron was actively involved in meetings with his business partners, working on his financial interests.
Currently, Barron is in his sophomore year at New York University’s Stern School of Business. He transferred to NYU’s Washington, D.C. campus last fall after completing his freshman year at the Manhattan campus.
When Will Sollos Yerba Mate Be Available?
Sollos announced on social media that its yerba mate products will officially launch in May 2026. The company recently hinted on LinkedIn that the exact launch date would be announced soon.
Describing itself as a “lifestyle beverage brand built around yerba mate and clean, functional ingredients,” Sollos has revealed its first flavor to be a tropical blend of pineapple and coconut. The beverages are sweetened using organic raw honey and organic monk fruit, avoiding stevia to maintain a clean ingredient profile.
With Barron Trump stepping into the business world through Sollos, the brand aims to carve out a niche in the growing market for organic, health-conscious caffeinated drinks.