Company Expects More Than 70,000 to 80,000 Attendees Across Two-Day Music Festival Featuring Post Malone, Jelly Roll, Koe Wetzel, Cody Jinks, Jessie Murph and More
LAKEWOOD, CO / ACCESS Newswire / May 12, 2026 / Kultura Brands, Inc. (OTCID:LTNC) (“Kultura Brands,” “Kultura,” or the “Company”), formerly known as Labor Smart INC., a publicly traded consumer products and lifestyle platform focused on scaling culture-driven beverage brands, today announced a major experiential marketing activation for its flagship Adios Ready-To-Drink tequila cocktail brand at the upcoming Boots in the Park music festival taking place May 15 and 16 at Balloon Fiesta Park in Albuquerque, New Mexico.
The two-day festival is expected to attract approximately 70,000 to 80,000 attendees and features a headline lineup including Post Malone, Jelly Roll, Koe Wetzel, Cody Jinks, Jessie Murph, Treaty Oak Revival, Ian Munsick, and additional nationally recognized artists. The event has quickly become one of the premier live country and crossover music festivals in the United States, drawing a highly engaged audience that aligns directly with the Adios consumer demographic.
Kultura Brands will host a high-profile Adios activation positioned adjacent to the main stage area, creating one of the festival’s most visible branded experiences. The activation is designed to immerse consumers directly into the Adios lifestyle through premium branding, influencer engagement, social media integration, merchandise giveaways, VIP interaction opportunities, and direct-to-consumer brand experiences throughout the weekend.…