MyWeigel’s Rewards members will receive individualized insights and performance-based messaging.
POWELL, Tenn. — Weigel’s Stores Inc. is partnering with Blings and PDI Technologies to expand the personalization capabilities of its loyalty ecosystem.
The collaboration will introduce a new way for members of MyWeigel’s Rewards to experience milestone and performance-based messaging, the convenience store retailer said.
Through this new initiative, traditional loyalty communications become personalized digital recaps that provide guests with a richer view into their relationship with the brand through interactive, data-driven experiences similar in style to a “Spotify Wrapped” summary, the company said…