Startup tackles food system inefficiency with direct farm-to-home delivery

West Michigan has an abundance of orchards, dairy farms, and fields. Fresh food is all around, but it often doesn’t reach grocery stores closest to the source.

Seth Jorde says he noticed it during a regular trip to a grocery store in Sparta, in the heart of one of the country’s most productive apple-growing regions, and it didn’t make sense.

“Why are we importing apples from Chile when we’ve got all these great local vendors?” he says…

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