One of Milwaukee’s quiet manufacturing success stories is about to breathe life into another long-idle building on the North Side.
Sellars Absorbent Materials is planning a sixth Milwaukee facility at 6900 N. Teutonia Ave., turning a dormant industrial site back into a working plant as demand for its wipers, towels and absorbents keeps climbing.
An occupancy permit request for the roughly three-acre property, which includes a 32,928-square-foot building constructed in 1961, lists the intended use as “manufacturing, heavy,” according to Urban Milwaukee. The outlet reports the building was most recently home to Holming Fan & Fabrication and that the property changed hands in mid-2025.
Company expands capacity
Sellars has been on a steady growth streak. In 2025, the family-owned company said it invested $15 million to open a 100,000-square-foot production plant at 5400 W. Good Hope Rd. to make double re-crepe (DRC) material, with about 20 employees at launch, according to Sellars…