Kirby Hocutt has spearheaded a remarkable transformation of Texas Tech into an NIL-era juggernaut.
Hocutt’s department has become one of the preeminent spenders and facilitators of NIL deals in the country, while it has modernized its infrastructure around the department to capitalize on the new-look model.
Under his watch, Texas Tech reached the College Football Playoff for the first time in school history, along with boasting one of the most prominent general managers in the sport in James Blanchard. The Red Raiders also reached both NCAA basketball tournaments and the championship of the Women’s College World Series behind the arm of ace NiJaree Canady…