Research this year shows Southwest Florida rents are continuing to fall in 2026, extending a trend In the Know has tracked for five or so years − but nowhere is the disconnect between prices and affordability clearer than in Naples.
New 2026 data shows Collier County remains the least affordable rental market in the United States. And if it’s a three-bedroom place, the Naples area stands out as the only market where rent consumes more than 100% of typical wages, by far.
At the same time, rents keep declining, particularly in nearby Lee County…