A Bull Run: Shannon Bull Put a Modern Spin on Her Father’s 1972 Apparel Business — and It Took Off

When Shannon Bull told her father she had an interest in taking over the family business, her old man put up the stop sign.

This owning your own business thing, he told her, is more than merely a job. It can consume and take up the entirety of your life.

“I don’t think he was discouraging because he didn’t think I could do it,” Shannon Bull says. “It was just like this is almost a lifestyle and you have to really be willing to go the distance with it. And essentially, because he was a little old school, made me convince him by my actions that I was really willing and wanting to do it.”…

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