The Big 12 kicked off media days for the 2026 college football season in the Ford Center at The Star in Frisco, Texas, on Tuesday.
To open Big 12 Media Days, commissioner Brett Yormark delivered a 15-minute address about the state of the conference heading into the 2026 football season. Some highlights included the announcement of a partnership with Monster Energy that includes jersey patches and on-field logos, and the reiteration of his stance on College Football Playoff expansion and sports gambling.
Following the address, Yormark fielded questions from media members regarding items in his address and other topics of importance across the Big 12…