After six years as a product marketing leader at Meta Platforms Inc., Joseph Luchenta recently shifted his focus from social media to spas.
This summer, Luchenta acquired the McKinney and Richardson locations of VIO Med Spa and plans to open a spa in Prosper. VIO’s franchised spas specialize in non-invasive cosmetic and wellness treatments.
VIO said Luchenta secured franchise rights for a fast-growing North Texas corridor. The company didn’t define the boundaries, though. Ryan Rao, VIO’s chief development officer, said Luchenta will help make inroads in one of the chain’s priority markets…