Young Families Are Skipping the Coasts for This Texas Suburb Where New Construction Still Feels Genuinely Within Reach

Frisco, Texas just landed at the top of a national ranking of the best cities in America to buy a home, and the number driving that finish is almost hard to believe: 47 percent of the homes in Frisco were built between 2010 and 2024, according to WalletHub’s analysis, the highest share of any city the firm studied. This isn’t a legacy neighborhood people are fighting over. It’s a place where nearly half the housing stock is younger than most of the buyers shopping for it.

WalletHub graded 300 U.S. cities across 17 metrics covering real estate conditions and the broader economic environment, from home-price appreciation and affordability to building activity and job growth, then compared cities within their own population tier. Frisco topped the large-city category. McKinney, another Dallas-Fort Worth suburb where 40 percent of homes were built in that same 2010-2024 window, came in second. Murfreesboro, Tennessee, rounded out the top three.

What’s actually pulling people to Frisco

The construction number tells only part of the story. Frisco also ranked 7th nationally for job growth and landed among the cheapest cities studied for utilities and phone service, according to WalletHub’s data reported by Fox 4 Dallas-Fort Worth. That combination, steady construction plus a growing job base plus a lower cost of living, is a different formula than what’s driven housing booms in the past. It isn’t scarcity pricing land out of reach. It’s supply that has actually kept building.

The city’s population backs that up. Frisco has grown to roughly 245,000 residents, up more than 20 percent since the last census, with an annual growth rate near 3.4 percent, according to data compiled by World Population Review. That’s the kind of sustained influx that would price most cities out of “affordable” within a few years. Frisco has mostly avoided that by not running out of places to build.

The coastal comparison is stark

Set Frisco’s numbers next to the cities most young families are leaving, and the gap explains itself. In WalletHub’s same 300-city ranking, New York placed 231st, Los Angeles 237th, and San Francisco 273rd, dragged down by housing-market challenges and affordability that hasn’t kept pace with demand. Those cities aren’t short on jobs or amenities. They’re short on new homes, and that scarcity shows up directly in what a family can actually afford to buy…

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