SMU is quietly kicking the tires on a Ford Stadium makeover that could sprinkle in more premium suites, club seats and upgraded hospitality as the school looks to lock in its growing Atlantic Coast Conference-era revenue. Athletic director Damon Evans has signaled the department is studying how to turn packed Saturdays on the Hilltop into something closer to a reliable business plan. For now, it is still talk and spreadsheets: SMU has not signed off on construction or set a timeline.
Reporting and Scope
Reporting by the Dallas Business Journal says the athletic department is weighing options to expand premium seating and other money-making amenities at Gerald J. Ford Stadium, framing the work as part of SMU’s broader revenue push in its ACC era. According to that reporting, the school is evaluating new hospitality and premium-seat concepts aimed at capturing more corporate and donor spending at home games.
ACC Money Changes the Calculus
SMU’s focus on fresh revenue streams follows a…..