SF hotels see steady World Cup business, but fall short of Super Bowl surge

Bay Area bars and restaurants are packed for World Cup watch parties this week, but San Francisco hotels are not seeing the same sell-out crowds experienced during the Super Bowl earlier this year.

While the Super Bowl brought a concentrated week of events that sent hotel prices soaring into the thousands, the World Cup spans more than a month. The extended timeline has resulted in a slower, steadier trickle of out-of-town soccer fans booking rooms.

The Bay Area has several exciting matches on the schedule at Levi’s Stadium, but none feature top-seeded teams or the mega-star power seen when “Messi mania” previously swept the region…

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