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Actress Sydney Sweeney seems unfazed by her recent Emmy snub, making waves instead with a striking new promotional video for her lingerie line.
At 28 years old, the Euphoria star turned heads on social media after sharing a sultry clip on Instagram showcasing her lingerie brand, SYRN. In the video, Sydney models a daring one-piece halter bodysuit featuring a bold cutout along the torso. The scene opens with her on a balcony, where she dramatically removes a brown fur coat before striking a series of confident, alluring poses.
Accompanied by the caption, “Did you get your @syrn yet?” the post quickly gained traction, sparking enthusiastic reactions from fans. Comments poured in praising her look, with one admirer calling her a “fantasy Syd” and another simply saying, “Absolutely gorgeous.”
This surge of support comes despite some challenges for Sydney’s brand. Earlier this year, she sparked controversy by climbing the iconic Hollywood sign and draping it with bras to promote SYRN-a stunt that drew criticism since she did not have permission to physically interact with the landmark, despite having a filming permit.
Meanwhile, Sydney’s Emmy omission surprised many. Despite her standout portrayal of Cassie in all three seasons of HBO’s Euphoria, where she delivered powerful emotional performances and gripping monologues, she was notably absent from the Best Supporting Actress in a Drama Series nominations.
Industry experts have pointed out the uphill battle SYRN faces in a crowded market. PR specialist Ryan McCormick remarked that competing with established giants like Kim Kardashian’s SKIMS-valued at $5 billion-will be tough. However, he acknowledged that Sydney’s brand benefits from qualities such as youth, freshness, and untapped potential that could set it apart.
As Sydney expands her career beyond acting, she continues to make bold moves both on screen and in business, embracing new opportunities with confidence.