Additional Coverage:
- Pillsbury Fans Are Sold on New Elf Cinnamon Rolls: ‘Sounds Like the Coziest Fall Combo’ (parade.com)
Pillsbury Skips Right Over Fall, Launches Festive Elf-Themed Treats for the Holidays
As autumn flavors were just making their way to store shelves, Pillsbury is already turning its sights toward the holiday season with a pair of new seasonal offerings inspired by the beloved movie Elf. After recently introducing pumpkin-stuffed cupcake kits, the iconic brand is now unveiling two Elf-themed products for winter 2026-one returning fan favorite and one exciting new arrival.
The first is the Pillsbury Elf Shape Sugar Cookie Dough, a familiar seasonal staple featuring 20 pre-cut sugar cookies adorned with Buddy the Elf’s signature hat design. These cookies can be enjoyed raw or baked, delivering that classic Pillsbury taste with an extra sprinkle of holiday cheer.
Joining the lineup for the first time this year are Pillsbury Elf Cinnamon Rolls with Maple Icing. These soft, fluffy cinnamon rolls come topped with rich maple frosting-a nod to one of Buddy’s favorite foods, as the character famously champions candy, candy canes, candy corns, and maple syrup as the essential “food groups” for elves.
Fans have already expressed excitement over the new cinnamon rolls. One Instagram user enthusiastically declared “SOLD!!”
while another suggested adding maple-glazed pecans to the rolls for an even more indulgent treat. The combination of warm cinnamon and sweet maple icing has been called “the coziest fall combo,” with many eager to give them a try this season.
Both the Elf Shape Sugar Cookie Dough and Elf Cinnamon Rolls with Maple Icing are expected to be available now or in the coming weeks at grocery stores and major retailers nationwide. As with most holiday-themed products, they will be offered for a limited time, so enthusiasts are encouraged to grab them while they last. Prices may vary by location.
With Pillsbury jumping ahead to the holidays, it looks like festive treats are already on the horizon for winter 2026 shoppers.