Dana White’s $1.5-Million Purchase of Ram Charity Trucks, $968,000 Ford GT Sale Highlight Barrett-Jackson’s Return to Las Vegas, with Close to $36 Million Generated in Total Auction Sales

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Sep 14, 2026–

Barrett-Jackson ( https://www.barrett-jackson.com/ ), The World’s Greatest Collector Car Auctions, returned to Las Vegas this weekend, bringing celebrities and crowds to watch close to $36 million in collectible vehicles and automobilia change hands during this year’s auction from Sept. 10-12, 2026, in the West Hall of the Las Vegas Convention Center. The Las Vegas Auction featured 593 collectible vehicles that generated close to $35 million. UFC President and CEO Dana White took home a pair of Ram trucks after he dropped $1.5 million on the winning bid that benefited charity, bringing the total amount Barrett-Jackson has helped raise for charity to more than $173 million. During the three-day auction, Barrett-Jackson sold 250 pieces of authentic automobilia for more than $1.1 million, generating nearly $36 million in total auction sales.

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