Target has always been a go-to destination for budget-friendly essentials, from trend-forward clothing and home décor to beauty products and household necessities. Decades ago, however, like when Target stores had food courts, the brand began introducing larger grocery departments, following the success of Walmart Supercenters’ one-stop-shop experience. Since then, Target has continued evolving its grocery offerings across both SuperTarget and standard store formats. Now, some of the biggest changes are coming to Target in 2026 (or are already underway) — and the grocery department is a major focus of these efforts.
According to a recent Target press release, the company is investing billions — yes, that’s billions with a B — into improvements both in-store and online. As a result, shoppers may notice their local Target undergoing a remodel to allocate more space for groceries, or entirely new store openings in some areas. These changes are designed to better serve the way customers shop today — with convenience at the forefront. The goal is to make it easier for shoppers to accomplish more in a single trip, while moving through the store efficiently from start to finish.
Expanded food and beverage selection
Perhaps the biggest change to Target’s grocery game is the expanded selection of food and beverages, with more than 3,000 new items added in Q1 of 2026. Some are geared toward wellness, a category that aligns with the interests of roughly 70% of Target shoppers, and caters to the health trend of the century — protein. Joining Target’s list of high-protein finds are subscription-based meat company ButcherBox as well as protein bars and powders from consumer-favorite brands such as Misfits, David, and FlavCity. Shelves are also making space for better-for-you beverages, like Naked Life non-alcoholic cocktails and Ryze mushroom coffee. Within this same product initiative, in 2026, Target became the first national retailer to carry only cereals made without synthetic colors.
Its own private label Good & Gather continues to expand through celebrity chef collaborations, including its latest partnership with chef Roy Choi. Additionally, 600 new food and beverage items across Good & Gather and Target’s other store brand, Favorite Day, are expected to roll out, offering shoppers an assortment of quality, affordably priced products…