HOUSTON – PopUp Bagels has taken over social media teaching people to skip the knife and “grip, rip and dip” their bagels. The technique – tearing a warm bagel by hand, dipping it into a cloud-like schmear and enjoying immediate, gooey satisfaction – is simple, shareable and highly photogenic. Houston Life’s Lauren Leal checks out the new PopUp Bagels counter in Houston to see whether the hype lives up to the taste.
Behind the counter: craft, speed and personality
At PopUp Bagels, the focus is on quick, fresh preparation and playful flavors. Bakers boil then bake their bagels to order, offering a lineup of classic and seasonal schmears, flavored butters and creative twists. Staffers walk customers through the grip-rip-dip move, which keeps the bagel warm and maximizes the spread on every bite. The result is a snack that’s casual, comforting and very Instagrammable…