A nationally known contrast therapy brand is opening a studio to Huntsville.
RCP Companies announced Friday that SWTHZ will open a studio at The Shops at Merchants Walk. The Shops at Merchants Walk is anchored by Whole Foods Market at 920 Bob Wallace Avenue SW. The studio will occupy approximately 3,457 square feet in Suite 310 and is expected to open later this year.
SWTHZ specializes in private, science-backed recovery. Each client books a private contrast therapy suite equipped with a full-spectrum infrared sauna, a cold plunge, a vitamin C shower and an in-suite entertainment system, with sessions of up to 60 minutes reserved through the brand’s proprietary app.
Select studios also offer red light therapy, and every location includes a post-session beauty bar stocked with Dyson air tools. Founded in 2019, SWTHZ began franchising in 2022 and crossed the 100-studio milestone in 2026, with locations in more than 25 states and over 1.52 million hours of private recovery sessions delivered in 2025 alone…