INDIANAPOLIS – Shaquille O’Neal is partnering with Eli Lilly and Company on a national awareness campaign to help people recognize and seek treatment for moderate-to-severe obstructive sleep apnea (OSA), a condition that affects millions of Americans and is frequently undiagnosed.
The campaign, titled “Watch This,” features O’Neal sharing his personal experience with OSA after years of dismissing symptoms such as daytime fatigue, loud snoring and difficulty concentrating. O’Neal said he learned the condition was treatable after being diagnosed with moderate-to-severe OSA and prescribed Zepbound (tirzepatide).
Lilly said the multi-channel campaign will run across television, streaming, digital, and social platforms, as well as community events, with the goal of encouraging people experiencing symptoms to talk with their healthcare providers…