Indianapolis couple lands $150K deal on ABC’s ‘Shark Tank’

INDIANAPOLIS — An Indianapolis couple, who launched a business venture to comfort children, struck a deal with the Sharks on ABC’s ‘Shark Tank.’

Amanda and Danny Seibert pitched a product called ‘Mama, Sing My Song’ on the hit program.

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‘Mama, Sing My Song’ creates custom songs for children using their names, characteristics and traits to help comfort them and put them to sleep.

The unique, tailor-made songs are recorded and saved in electronic devices and placed inside stuffed animals.

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Amanda says the company started on a night when she could not figure out how to calm her daughter down.

“I made a little song with her name in it, and I sang the song to her. It worked. She stopped crying,” Amanda said. “As she grew, she would say to me, ‘Mama, sing my song,’ which of course led to the name of the company.”

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Now the idea has blossomed into a company to share with other families around the world.

The couple works out of their home on the north side of Indianapolis. They fill orders through their website .

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