Retail is catching up with rooftops in RiverTown, as a new 25,000-square-foot center branded Rivertown Retail starts seeking tenants in St. Johns County. The project, tucked inside the RiverTown master-planned community just off Longleaf Pine Parkway, is pitched as a neighborhood hub for shops and services, with completion targeted for 2027 and leasing already underway.
Rivertown Retail now being marketed
According to the Jacksonville Business Journal, the center clocks in at roughly 25,000 square feet in conceptual renderings credited to NAI Hallmark. The site plan shows a classic small-shop strip layout with bays fronting surface parking, designed to catch daily traffic from surrounding RiverTown neighborhoods. The Business Journal reports that NAI Hallmark is leading leasing efforts and that the development is slated to deliver in 2027.
Shoppes at RiverTown anchors the retail node
Rivertown Retail will plug into an emerging retail node that already revolves around the Shoppes at RiverTown, the Publix-anchored plaza that has served as the community’s commercial core as homes and amenities have rolled out. Earlier this year, a sign permit and roughly $2.5 million building permit for a Fifth Third Bank branch at the Shoppes were filed, signaling that service tenants are still lining up, per the Jax Daily Record. Those filings track with a steady flow of banks, restaurants and other everyday operators following RiverTown’s housing growth…