‘Ready to pull the plug’: NAVI ridership peaks at two months; decreases by about 15% in first year

The Jacksonville Transportation Authority’s $65 million autonomous shuttle program, NAVI, has now been running for over a year — and data shows that ridership is down.

Numbers obtained by Action News Jax show ridership dropped roughly 15% from its first six months in operation — June to December of 2025 — to its last six months — January to June of this year.

The shuttles follow a fixed 3.5-mile route, with 12 stops along the Bay Street Corridor, but JTA’s own numbers show that ridership began to dip after just three months of operation…

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