JetBlue announced Thursday it will open its first-ever airport lounges at its main hubs in New York and Boston as the carrier ratchets up luxury amenities to compete against its bigger rivals.
Slated to debut late next year, the first will be an 8,000 square-foot lounge at John F. Kennedy International Airport, followed by an 11,000 square-foot facility at Boston Logan International Airport, the company said.
“Customers have asked for a JetBlue lounge for years and we can’t wait to unveil our take,” JetBlue President Marty St. George said in a statement.
The lounges will be “bespoke,” according to JetBlue CEO Joanna Geraghty, adding they are being designed with a more premium experience in mind.
“This is going to be different. It’ll be exclusive,” she said.
Getting too comfortable on a flight could get you booted from the plane
“So as we think about lounges, it’s dipping our toe in the water, trying to get it right, trying to make sure that it doesn’t impact fares because we really want to make sure that JetBlue remains accessible as a low-fare carrier.