Reviving the Roots: FSC’s Century-Old Citrus Legacy Meets Tomorrow’s Agribusiness

Built on an orange grove in the 1920s, Florida Southern College (FSC) is working to reestablish two historic campus citrus groves. The groves will serve as an active testing ground for strategies to combat the ongoing citrus greening epidemic and give students in the redesigned Horticulture, Land, and Resource Management Program hands-on access to cutting-edge technology.

In Fall 2024, FSC launched the Horticulture, Land, and Resource Management Program under the direction of the business school with six students in the first cohort. The college anticipates 20 to 25 students enrolled in the program in the next three to five years.

“Agriculture is one of the world’s largest businesses,” said Michael Weber, dean of the Barney Barnett School of Business & Free Enterprise at FSC. “Today’s leaders need to understand horticultural science, but they also need expertise in finance, supply chains, real estate, environmental law, analytics, technology, and entrepreneurship,”…

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